The Coolest Eyeglasses in St. Louis

Eye Roc Eyewear is the result of the oldest eyewear business in St. Louis deciding to push back against giant corporations that constrict consumer choice.

While the opticians at Erker’s Fine Eyewear have appreciated classic glasses designs since we founded our company in 1879, after five generations, we started to notice… trends. Unoriginality. Sameness — even in designer glasses. That’s what drove us to create Eye Roc, offering eyewear exclusively from smaller, independent, and fashion-forward creators at a fair price.

We love beautiful, unique, and bold eyewear, and we’re excited to share our passion. Come see what the coolest eyewear shop in St. Louis can do for you.

Contact Information

Exceptional Eye Care in St. Louis

Looking good isn’t just about fashionable eyeglass frames; it’s also about excellent eye health and clear vision, whether that’s with designer eyeglasses, prescription sunglasses, or any other eyewear you may use to define your style.

Comprehensive St. Louis Eye Exams

Comprehensive Eye Exam in St. Louis
Comprehensive. That’s the word to describe our eye exams. That’s not just because we have fantastic eye doctors, offer thorough contact lens evaluations and fittings, or effectively diagnose and manage eye diseases.

It’s also because we give you our undivided attention. We’ll walk you through your prescription, eye health, and eyewear options, and we’ll do it at your pace. Set up an appointment today and see for yourself.

High-Quality Eyeglass Frames and Lenses

Top-of-the-Line Frames and Lenses

We come from a long line of eyewear admirers, and we appreciate it as an artform. At Eye Roc, we support independent designers and family-owned businesses. Whether those creators have generations of knowledge at their disposal or creative, cutting-edge ideas, we select the best of their work and make it affordable for you.

Our styles will make you stand out, while our top-of-the-line frame and lens construction will keep your glasses around for years. Our opticians will help you find frames perfect for your face shape, color palette, prescription needs, lifestyle, and attitude.

Top-of-the-Line Frames and Lenses

The Most Fashion-Forward St. Louis Designer Glasses Collection

Designer Glasses in St. Louis

We’re proud to offer thousands of eyeglass frames from some of the most advanced independent glasses designers in the world, including:

  • Barton Perreira
  • DERAPAGE
  • DITA
  • Eclipse
  • Erker’s
  • Giorgio Vlamassoi
  • iGreen
  • l.a.Eyeworks
  • Monoqool
  • NW77th
  • Philosopheyes
  • RAEN
  • Valley
  • Victory
  • Barton Perreira
  • DERAPAGE
  • DITA
  • Eclipse
  • Erker’s
  • Giorgio Vlamassoi
  • iGreen
  • l.a.Eyeworks
  • Monoqool
  • NW77th
  • Philosopheyes
  • RAEN
  • Valley
  • Victory

Erker’s Brand and NW77th
Designer Glasses

Erker’s Brand and NW77th Designer Glasses

Among our extensive glasses collection are our own industry-leading brands, NW77th and Erker’s. We begin our craft with a story we want to tell through our glasses: a lineage that brought us to this design. From there, we travel, seeking out inspiration and innovations on the historical foundation of our story.

We see the design of our glasses from conception, through crafting, to completion. We design around individual seasons of eyewear so that your frames are as unique to you as they are to their moment in history.

Erker's Brand Eyewear

Eye Roc Eyewear in St. Louis’s Central West End

Eye Roc Eyewear is proud to provide excellent to St. Louis and its surrounding areas. We can be found in the Central West End, a vibrant and elegant part of St. Louis.

The Central West End is home to diverse fine dining, celebrated literary history, and fantastic opera. We consider ourselves very lucky to not only be the coolest eyewear provider in the area, but also incredibly affordable for our quality.

Call us at (314) 361-9900 or schedule an appointment to find out what the coolest eyewear shop in St. Louis has in store for you.

Driving Directions

We’re located at 28 Maryland Plaza, Saint Louis, MO 63108.

From the west, take I-64 E east to exit 36A for Kingshighway Boulevard. Just ahead, take the left fork and turn left onto S Kingshighway Blvd. A mile down the road, you’ll see The Chase Park Plaza Royal Sonesta St. Louis on the right; immediately after that, turn right onto Maryland Plaza. Eye Roc will be 500 ft. down the road on the right, just before Lululemon.

From the northeast, take I-55 S / I-64 W southwest. The highway will curve due west to cross the Mississippi River. Take exit 36A-36B toward Kingshighway N / Kingshighway S. Take the right fork just ahead to turn right onto S Kingshighway Blvd. About a mile down the road, you’ll see a sign for The Preston on your right. Just afterwards, turn right onto Maryland Plaza. Eye Roc will be 500 ft. ahead on the right, just after Suitsupply St. Louis.